Even before the fundraising sector met its Data Protection nemesis in December, with two charities cruelly hung out on the rack, forbidden ever to raise funds again (CORRECTION: given two of the smallest fines in Data Protection history and not forbidden from doing anything), various blogs, and tweets showed that anguished tin-rattlers were confused about what they were accused of.
A classic of the genre was published just over a week ago by Third Sector, penned by Stephen Pidgeon, a “consultant and teacher” (one assumes modesty prevented the publication from mentioning that until recently he chaired the Institute of Fundraising’s Standards Committee, responsible for the until-recently legally incorrect Code of Fundraising Practice). Pidgeon made a series of assertions in his article, and the most important of them is wrong.
Pidgeon describes profiling as a serendipitous activity – a fundraiser innocently planning some door-drops (not a hint of pestering spam in this charming scenario, nor any resort to a…
View original post 1,430 more words