Gendernomics: The Cover and the Content

Black Label Logic

Don’t judge a book by its cover” is an old metaphor that seeks to remind us that we should not judge the quality of something based on outwards appearance alone. This is a very classic “System 1” error [1], wherein one makes a rapid judging based on information that is easily available. A good analogy I heard was that Sherlock Holmes is an example of pure system 2, slow, deliberate and logical, whereas Watson is system 1, quick, emotional and superficial.

I’ve somewhat avoided venturing into the discussion “Looks Vs. Game” that has been ongoing in the sphere since I first became familiar with it in the early 2000s. Back then, “game” was sold as the magic pill that would make a man into master seducer regardless of any other aspect of his life. This is very much understandable from a business perspective, as those men who relied…

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