Gendernomics: Models of Attraction

Black Label Logic

Within marketing purchasing models serve as tools to determine how consumers make decisions regarding purchases. If one can deduce which model consumers rely on when they make their decision, the product and presentation can be tailored so that it fits well into this model, and stands apart from the competition. The models can be broken down further into models for quality, pricing, positioning and various others, in second-order consumer analysis. An example would be that if customers value perceived quality as the most important characteristic of a product, which component factors make up “quality”.

I touched on such models in “Gendernomics”, where I argue that female attraction is based on a weighted compensatory model, rather than a straight-up non-compensatory model. This differs from the male model, that at least for short-term mating appears to be very close to a ranked model of sorts. This has some overlap with the manner…

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