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T he curse of the itch. You get a tiny little itch and you enjoy a lovely scratch, mmmm delightful. What happens next is, the brain releases serotonin. Then you feel good, and it feels nice. So far it is win win, what is the problem Paul? Well when you scratch, it actually causes further itching to the area. This is part physical but almost entirely psychological – for instance, you will probably feel itchy now that I’ve been talking about it. You’re welcome.
So what has this got to do with the price of cheese?
Well it is a handy analogy for one, and there is no second reason. It is entirely to set up the next part of the post.
See, an itch is this big temptation, you know you can’t win. The only way to win is to…
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