With wages stagnant and more children growing up in poverty, there’s a place for Labour to reach voters who a better Britain.
No matter how exceptional the circumstances of Brexit and austerity, or how much is currently at stake, this election, like any other, can be boiled down to one thing: how politics resonates with voters’ lives. We saw it with the leave campaign’s “take back control” – a message that simultaneously spoke to fears and hopes – and hear it each time Theresa May positions herself as “strong and stable”. And, inconveniently for the Conservatives, it sits at the heart of the most important matter of all: in Britain today, millions of voters work hard, week in week out, but are struggling more than ever before.
The words Labour chose for the launch of its election campaign this week spoke directly to this feeling: 8 June…
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